Playbook12 July 2026· 5 min read
Half of every handoff is noise — and it's fixable in the conversation
The most expensive minute in inbound sales is the one a rep spends discovering a lead was never going to buy. Here's why qualification belongs in the chat, not the CRM.
Read the postCompliance3 July 2026
WhatsApp's 2026 AI policy: what actually changed, and who it hits
Meta banned general-purpose chatbots on the Business Platform — but explicitly kept the door open for task-specific agents. Here's the line, and which side you want to be on.
ReadEngineering24 June 2026
Why the LLM should never score the lead
Letting a model both converse and decide the score feels convenient. It also makes your pipeline non-reproducible and impossible to audit. Separate the concerns.
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